You know how annoying it is when your child begs for junk food because she seen it advertisement on TV. Now also need to watch out for “advergames” free online games featuring popular branded characters, products, or logos. Many parents never stumble across these games but these kind of marketing has become very common.
Advergames appeal to marketers because children are likely to play them for much longer than 30 seconds, the length of a typical TV commercial. Kids maybe exposed to the branch for several minutes. Kids are also encouraged to challenge their friend to a game, thereby spreading the word about the products. Study shows that TV show advertising thus steer kids toward high calorie, low-nutrient foods.
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